The first hard cold snap generates a month of tow revenue in a few days. What a tow yard should fix in September and October to actually capture it.
In this episode
- 1. Fix the hours on your Google profile
- 2. Turn on missed-call text-back before you need it
- 3. Bank reviews now, spend them in January
- 4. Check what your website does on a bad connection
- 5. Set the ad schedule to match the coverage you are actually adding
- 6. Decide your storm-week priorities in advance
- 7. Get the trucks and the people ready
- The order that matters
Read the written version: https://moretowcalls.com/blog/first-freeze-prep-for-tow-yards/