<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>More Tow Calls</title><link>https://moretowcalls.com/</link><description>Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for towing companies.</description><item><title>You have about eight weeks before the first freeze. Here is what to fix</title><link>https://moretowcalls.com/blog/first-freeze-prep-for-tow-yards/</link><guid>https://moretowcalls.com/blog/first-freeze-prep-for-tow-yards/</guid><pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate><description>The first hard cold snap generates a month of tow revenue in a few days. What a tow yard should fix in September and October to actually capture it.</description></item><item><title>Hiring a marketing company for your tow yard, or doing it yourself</title><link>https://moretowcalls.com/guides/hiring-a-marketing-agency-towing/</link><guid>https://moretowcalls.com/guides/hiring-a-marketing-agency-towing/</guid><pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate><description>What to keep in-house, what is worth paying for, the red flags in a towing marketing pitch, fair 2026 prices, and why any deal starts with a trial.</description></item><item><title>Towing seasonality: where the volume goes and what to run in the slow months</title><link>https://moretowcalls.com/guides/towing-seasonality-slow-season-plan/</link><guid>https://moretowcalls.com/guides/towing-seasonality-slow-season-plan/</guid><pubDate>Sat, 22 Aug 2026 00:00:00 GMT</pubDate><description>The winter and heat-wave spikes, the shoulder months that empty the yard, and a month-by-month marketing plan that keeps trucks busy when breakdowns stop.</description></item><item><title>Pricing and quoting a tow: what to publish, what to quote on the phone</title><link>https://moretowcalls.com/guides/towing-pricing-and-quoting/</link><guid>https://moretowcalls.com/guides/towing-pricing-and-quoting/</guid><pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate><description>Hook fees, per-mile rates, good-better-best on transport, deposits, motor club rates versus retail, and how pricing decides your marketing budget.</description></item><item><title>The motor club math nobody runs, and what it does to your marketing budget</title><link>https://moretowcalls.com/blog/motor-club-rates-versus-retail-math/</link><guid>https://moretowcalls.com/blog/motor-club-rates-versus-retail-math/</guid><pubDate>Fri, 14 Aug 2026 00:00:00 GMT</pubDate><description>A club call and a retail call use the same truck and driver for very different money. The arithmetic, and what it means for where a tow yard spends.</description></item><item><title>Answering speed is the towing business: what every missed call costs</title><link>https://moretowcalls.com/guides/missed-calls-answering-speed-towing/</link><guid>https://moretowcalls.com/guides/missed-calls-answering-speed-towing/</guid><pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate><description>Ring time, dispatch software, after-hours coverage, missed-call text-back, and the arithmetic on the calls a tow yard is not picking up at all.</description></item><item><title>The seven things a towing company website has to do</title><link>https://moretowcalls.com/guides/towing-company-website-essentials/</link><guid>https://moretowcalls.com/guides/towing-company-website-essentials/</guid><pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate><description>Your caller is on a shoulder with two bars and 8% battery. Tap-to-call, load speed, service pages, coverage and prices for a towing company site.</description></item><item><title>How towing companies get named by ChatGPT, Perplexity and Google AI answers</title><link>https://moretowcalls.com/guides/ai-search-chatgpt-towing/</link><guid>https://moretowcalls.com/guides/ai-search-chatgpt-towing/</guid><pubDate>Fri, 31 Jul 2026 00:00:00 GMT</pubDate><description>What AI answer engines actually read when someone asks for a tow truck in your city, and the eight things a tow yard can change this month to get cited.</description></item><item><title>Facebook and Instagram ads for towing companies: what actually sells</title><link>https://moretowcalls.com/guides/facebook-instagram-ads-towing/</link><guid>https://moretowcalls.com/guides/facebook-instagram-ads-towing/</guid><pubDate>Fri, 24 Jul 2026 00:00:00 GMT</pubDate><description>Meta ads cannot create a breakdown, so aim them at junk cars, transport, impound awareness and hiring. Creative, offers, budgets and retargeting for a tow yard.</description></item><item><title>Google Ads for towing companies: budgets, campaigns and a realistic cost per call</title><link>https://moretowcalls.com/guides/google-ads-for-towing-companies/</link><guid>https://moretowcalls.com/guides/google-ads-for-towing-companies/</guid><pubDate>Fri, 17 Jul 2026 00:00:00 GMT</pubDate><description>The campaign structure that works for emergency tow intent, the keywords that burn money, call-only ads, radius settings and a real cost per call.</description></item><item><title>Google Business Profile setup for towing companies, including the 24-hour trap</title><link>https://moretowcalls.com/guides/google-business-profile-towing/</link><guid>https://moretowcalls.com/guides/google-business-profile-towing/</guid><pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate><description>Categories, service areas, hours that match who really answers, photos, posts and Q and A, set up so a tow yard holds the map pack it can serve.</description></item><item><title>How towing companies get more Google reviews when half the customers are angry</title><link>https://moretowcalls.com/guides/get-more-google-reviews-towing/</link><guid>https://moretowcalls.com/guides/get-more-google-reviews-towing/</guid><pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate><description>The drop-off ask, the exact text a driver sends from the truck, how to survive impound one-stars, and what a healthy review velocity looks like for a tow yard.</description></item></channel></rss>